A mechanism model of the effect of hedonic product consumption on well-being

In response to recent calls for research into activities that may increase happiness, this study uses longitudinal data to investigate changes in within-subject, instead of between-subject, well-being. In the context of hedonic product consumption, this study reveals a mechanism by which consumption...

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Bibliographic Details
Published inJournal of consumer psychology Vol. 20; no. 2; pp. 152 - 162
Main Authors Zhong, Jing Yang, Mitchell, Vincent-Wayne
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.04.2010
Elsevier
Subjects
2000-2006
Consumer satisfaction
Consumption
Großbritannien
Happiness
Hedonic products
Hedonism
Indirect effects
Konsumentenverhalten
Markenimage
Subjective well-being
Wellbeing
Zufriedenheit
Subjective well-being
Consumption
Hedonic products
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Summary:In response to recent calls for research into activities that may increase happiness, this study uses longitudinal data to investigate changes in within-subject, instead of between-subject, well-being. In the context of hedonic product consumption, this study reveals a mechanism by which consumption influences well-being through the mediating effect of satisfaction with associated life domains. Four years of data from a large national panel survey show that consuming hedonic products has indirect effects on well-being, by improving consumers' satisfaction within relevant life domains. High hedonic consumption improves satisfaction with relevant life domains, primarily through more frequent consumption of low-cost hedonic products rather than less frequent consumption of high-cost hedonic products.
Bibliography:Fax: +44 20 7040 8328.
ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:1057-7408
1532-7663
DOI:10.1016/j.jcps.2010.01.001