Live sport during the COVID-19 crisis: fans as creative broadcasters

The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gath...

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Published inSport in society Vol. 23; no. 7; pp. 1091 - 1099
Main Authors Majumdar, Boria, Naha, Souvik
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.07.2020
Taylor & Francis Ltd
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Abstract The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gather in the galleries until the spread of coronavirus is arrested. How can sport broadcasters continue to engage fans and mitigate the problem of the empty stadium? We argue that creative harnessing of user-generated content and integration of online and offline fandom can help broadcasters present sport in a much more attractive manner during and after the pandemic.
AbstractList The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gather in the galleries until the spread of coronavirus is arrested. How can sport broadcasters continue to engage fans and mitigate the problem of the empty stadium? We argue that creative harnessing of user-generated content and integration of online and offline fandom can help broadcasters present sport in a much more attractive manner during and after the pandemic.
Author Majumdar, Boria
Naha, Souvik
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SubjectTerms broadcast strategy
Coronaviruses
COVID-19
Internet
Life events
Pandemics
sport fan
sport stadium
Sports fans
technology
User generated content
Title Live sport during the COVID-19 crisis: fans as creative broadcasters
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