Live sport during the COVID-19 crisis: fans as creative broadcasters

The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gath...

Full description

Saved in:
Bibliographic Details
Published inSport in society Vol. 23; no. 7; pp. 1091 - 1099
Main Authors Majumdar, Boria, Naha, Souvik
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.07.2020
Taylor & Francis Ltd
Subjects
broadcast strategy
Coronaviruses
COVID-19
Internet
Life events
Pandemics
sport fan
sport stadium
Sports fans
technology
User generated content
Online AccessGet full text

Cover

More Information
Summary:The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gather in the galleries until the spread of coronavirus is arrested. How can sport broadcasters continue to engage fans and mitigate the problem of the empty stadium? We argue that creative harnessing of user-generated content and integration of online and offline fandom can help broadcasters present sport in a much more attractive manner during and after the pandemic.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:1743-0437
1743-0445
DOI:10.1080/17430437.2020.1776972