The Construction of a Security Coefficient for Tourist Destinations Based on Travel Insurance Purchase Behavior

Tourism is risky and the insecurities associated with travel to unfamiliar places can reduce tourism demand. However, destinations posing risk are not always avoided; risk could even be an aspect inherently contributing to the attractiveness of certain destination types. Tourists are known to employ...

Full description

Saved in:
Bibliographic Details
Published inTourism analysis Vol. 22; no. 4; pp. 563 - 568
Main Authors Korstanje, Maximiliano E., George, Babu P.
Format Journal Article
LanguageEnglish
Published Columbia Cognizant Communication Corporation 01.01.2017
Subjects
Destination
Insurance
Perceptions
Risk management
Risk Perception
Risk reduction
Security
Tourism
Tourism Security
Tourists
Travel
Travel Insurance
Online AccessGet full text

Cover

More Information
Summary:Tourism is risky and the insecurities associated with travel to unfamiliar places can reduce tourism demand. However, destinations posing risk are not always avoided; risk could even be an aspect inherently contributing to the attractiveness of certain destination types. Tourists are known to employ various risk management strategies to mitigate risk, among which travel insurance is the most prominent one. In that sense, travel insurance purchase behavior is a valid measure of the perceived destination security held by tourists: the more the perceived insecurity, the higher the propensity to buy travel insurance. In this research note, we formulate the concept of a destination security quotient. Implications of the use of this method to measure perceived destination security are discussed.
Bibliography:1083-5423(20171128)22:4L.563;1-
ISSN:1083-5423
1943-3999
DOI:10.3727/108354217X15023805452158