Driving Through the Fog: Managing at the Edge

Although the periphery does not occupy the centre of our attention, it should be ignored at our peril. This paper gives many examples of companies that have been heavily influenced by peripheral events, whether they started out there, or whether they hopelessly misread the oncoming signals. It argue...

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Bibliographic Details
Published inLong range planning Vol. 37; no. 2; pp. 127 - 142
Main Authors Day, George S., Schoemaker, Paul J.H.
Format Journal Article
LanguageEnglish
Published London Elsevier Ltd 01.04.2004
Pergamon Press Inc
Subjects
Organizational behavior
Strategic planning
Studies
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Summary:Although the periphery does not occupy the centre of our attention, it should be ignored at our peril. This paper gives many examples of companies that have been heavily influenced by peripheral events, whether they started out there, or whether they hopelessly misread the oncoming signals. It argues that a monitoring of the periphery can help diffuse small problems before they becomes crises. It provides a roadmap for organisations by describing how to define the field of view and how to assess the signals from it.
ISSN:0024-6301
1873-1872
DOI:10.1016/j.lrp.2004.01.004