Driving Through the Fog: Managing at the Edge
Although the periphery does not occupy the centre of our attention, it should be ignored at our peril. This paper gives many examples of companies that have been heavily influenced by peripheral events, whether they started out there, or whether they hopelessly misread the oncoming signals. It argue...
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Published in | Long range planning Vol. 37; no. 2; pp. 127 - 142 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
London
Elsevier Ltd
01.04.2004
Pergamon Press Inc |
Subjects | |
Online Access | Get full text |
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Summary: | Although the periphery does not occupy the centre of our attention, it should be ignored at our peril. This paper gives many examples of companies that have been heavily influenced by peripheral events, whether they started out there, or whether they hopelessly misread the oncoming signals. It argues that a monitoring of the periphery can help diffuse small problems before they becomes crises. It provides a roadmap for organisations by describing how to define the field of view and how to assess the signals from it. |
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ISSN: | 0024-6301 1873-1872 |
DOI: | 10.1016/j.lrp.2004.01.004 |