An Investigation Into the Effects of Destination Sensory Experiences at Visitors’ Digital Engagement: Empirical Evidence From Sanya, China

This study investigates the mechanism of how sensory experiences influence visitors’ digital engagement with a destination through establishing a strong bond and identification between a destination and tourist utilizing a two-step process. First, visitors’ sensory experiences in a destination are i...

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Published inFrontiers in psychology Vol. 13; p. 942078
Main Authors Ai, Jin, Yan, Ling, Hu, Yubei, Liu, Yue
Format Journal Article
LanguageEnglish
Published Frontiers Media S.A 05.07.2022
Subjects
digital engagement
place attachment
place dependence
place identity
Psychology
sensory experience
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Summary:This study investigates the mechanism of how sensory experiences influence visitors’ digital engagement with a destination through establishing a strong bond and identification between a destination and tourist utilizing a two-step process. First, visitors’ sensory experiences in a destination are identified through a content analysis of online review comments posted by visitors. Afterward, the effects of those sensory experiences on visitors’ digital engagement through destination dependence and identification with that destination are examined. Findings suggest that sensory experiences are critical antecedents of visitors’ bond and identification with a destination. Visitors’ positive destination-related sensory experiences increase their dependence on and identification with the destination, and this dependence and identification positively influence their digital engagement behavior on social media.
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This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
Edited by: Shuangyu Xu, University of Missouri, United States
Reviewed by: Dazhi Qin, Oklahoma State University, United States; Qiuyun Li, Tianjin University of Finance and Economics, China
ISSN:1664-1078
1664-1078
DOI:10.3389/fpsyg.2022.942078