Businesses Venturing Into the Social Domain During the Covid-19 Pandemic: A Motivation and Ability Perspective

Many businesses have joined governments and nonprofit organizations to serve the social needs under the tremendous pressure of Covid-19. We propose that businesses that expanded into the social domain during the Covid-19 crisis differ significantly from each other and vary extensively in value creat...

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Bibliographic Details
Published inNonprofit and voluntary sector quarterly Vol. 49; no. 6; pp. 1152 - 1160
Main Authors Bao, Yongjian, Shen, Zhe, Yuan, Wenlong
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.12.2020
SAGE PUBLICATIONS, INC
Subjects
Companies
Coronaviruses
COVID-19
Motivation
Nonprofit organizations
Pandemics
Value creation
capabilities
Covid-19
pandemic
value creation
motivation
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Summary:Many businesses have joined governments and nonprofit organizations to serve the social needs under the tremendous pressure of Covid-19. We propose that businesses that expanded into the social domain during the Covid-19 crisis differ significantly from each other and vary extensively in value creation. We extend the motivation and ability framework to derive a typology of businesses under this situation and conceptualize value creation behaviors in both a free market and a monopolistic market with the governments as the buyer.
ISSN:0899-7640
1552-7395
0899-7640
DOI:10.1177/0899764020966046