Global Strategy and Multinationals' Entry Mode Choice
This paper makes a case directed towards establishing the importance of global strategic considerations in choosing multinationals' entry mode. Specifically, it is our contention that beyond the environmental and transaction-specific factors well established in the literature to affect the entr...
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Published in | Journal of international business studies Vol. 23; no. 1; pp. 29 - 53 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Basingstoke
Academy of International Business and University of South Carolina, College of Business Administration
01.03.1992
Palgrave Macmillan |
Series | Journal of International Business Studies |
Subjects | |
Online Access | Get full text |
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Summary: | This paper makes a case directed towards establishing the importance of global strategic considerations in choosing multinationals' entry mode. Specifically, it is our contention that beyond the environmental and transaction-specific factors well established in the literature to affect the entry mode decision, we should also consider the strategic relationship a multinational envisages between its operations across borders in reaching this decision. After incorporating various global strategic variables into an eclectic framework of the factors influencing the entry mode choice, this paper tests both the validity of the overall framework and the importance of each entry mode determinant in differentiating among entry modes. This is done based on ninety-six multinational managers' responses to a survey questionnaire concerning their entry mode decision experiences. The results suggest that an express incorporation of global strategic variables into an analysis of the entry mode decision is warranted. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0047-2506 1478-6990 |
DOI: | 10.1057/palgrave.jibs.8490258 |