One-to-one recommendation system in apparel online shopping

We propose an apparel online shopping site with a fashion adviser existing on the Internet. The fashion adviser, who has detailed knowledge about the fashions in the real shop, selects and coordinates the clothes of the customer's preference. Because customers without a detailed knowledge of fa...

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Bibliographic Details
Published inElectronics and communications in Japan Vol. 94; no. 1; pp. 51 - 60
Main Authors Sekozawa, Teruji, Mitsuhashi, Hiroyuki, Ozawa, Yukio
Format Journal Article
LanguageEnglish
Published Hoboken Wiley Subscription Services, Inc., A Wiley Company 01.01.2011
Subjects
AHP
Baskets
coordination
Customers
Electronics
Internet
market basket analysis
On-line systems
one-to-one
Online
Online shopping
recommendation system
Reproduction
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Summary:We propose an apparel online shopping site with a fashion adviser existing on the Internet. The fashion adviser, who has detailed knowledge about the fashions in the real shop, selects and coordinates the clothes of the customer's preference. Because customers without a detailed knowledge of fashion were not able to choose clothes suitable for their preferences from among the large selection on conventional apparel shopping sites, we created a system that analyzes the customer's preferences by the AHP technique, forms a cluster by correlation of clothes, and analyzes the market basket. As a result, this system can coordinate clothes appropriate to the taste of an individual customer. It can also make recommendations of other clothes based on past sales data. © 2010 Wiley Periodicals, Inc. Electron Comm Jpn, 94(1): 51–60, 2011; Published online in Wiley Online Library (wileyonlinelibrary.com). DOI 10.1002/ecj.10261
Bibliography:ark:/67375/WNG-V90XNT0M-0
istex:EE779E8708750079B5EB3E7F6E21A15B0B884D76
ArticleID:ECJ10261
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:1942-9533
1942-9541
1942-9541
DOI:10.1002/ecj.10261