New Product Development Performance and the Interaction of Cross-Functional Integration and Knowledge Management
Previous research on cross‐functional integration between research and development (R&D) and marketing has focused on the development of appropriate structural modes and levels of integration and cooperation across the R&D–marketing interface. A gap in the previous research in this area has...
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Published in | The Journal of product innovation management Vol. 22; no. 5; pp. 399 - 411 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Oxford, UK
Blackwell Publishing
01.09.2005
Blackwell Publishing Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | Previous research on cross‐functional integration between research and development (R&D) and marketing has focused on the development of appropriate structural modes and levels of integration and cooperation across the R&D–marketing interface. A gap in the previous research in this area has been the failure to investigate the integration of information from past related product development projects (i.e., knowledge management). In this investigation of R&D–marketing integration, variables from the emerging research literature on organizational learning and knowledge management are examined. By simultaneously investigating the effects of knowledge management variables and R&D–marketing integration, this gap in the literature is addressed. The results demonstrate that the combined effects of R&D–marketing integration and knowledge management in the form of recording, retrieving, and reviewing information from past projects results in interaction effects. In 8 of 18 tests interactions were found. In 6 of 18 tests these resulted in the form of amplification effects with dependent variables such as product prototype development proficiency, product launch proficiency, technological core competency fit, and design change frequency. |
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Bibliography: | istex:652DEA977F818E60CAEE4B7F297B517B8DAE9857 ark:/67375/WNG-HTGNP1FF-H ArticleID:JPIM137 |
ISSN: | 0737-6782 1540-5885 |
DOI: | 10.1111/j.1540-5885.2005.00137.x |