Integrating quantitative and qualitative forecasting approaches: organizational learning in an action research case

• Published in: The Journal of the Operational Research Society Vol. 62; no. 3; pp. 413 - 424
• Main Authors: Caniato, F, Kalchschmidt, M, Ronchi, S
• Format: Journal Article
• Language: English
• Published: London Taylor & Francis 01.03.2011; Palgrave Macmillan; Palgrave Macmillan UK; Taylor & Francis Ltd
• Subjects: Accuracy; Action research; Analytical forecasting; Bias; Business and Management; Business structures; Case-Oriented Papers; Cement; Construction industry; Economic conditions; Employment forecasting; Forecasting; Forecasting models; implementation; Investigations; Literature reviews; Management; Operations research; Operations Research/Decision Theory; Organizational learning; Research methods; Sales forecasting; Sales personnel; Statistical analysis; Statistical forecasts; Statistical methods; Studies; Time series forecasting; Weather forecasting; forecasting; action research; implementation

This article examines the integration of quantitative and judgmental forecasting, focusing on the implementation process and its impacts on the organization. To this end, the study is based on an action research case study in the cement industry. Empirical evidence highlights the critical change man...