Value-based segmentation of luxury consumption behavior

Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to exp...

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Bibliographic Details
Published inPsychology & marketing Vol. 26; no. 7; pp. 625 - 651
Main Authors Wiedmann, Klaus-Peter, Hennigs, Nadine, Siebels, Astrid
Format Journal Article
LanguageEnglish
Published Hoboken Wiley Subscription Services, Inc., A Wiley Company 01.07.2009
Wiley Periodicals Inc
Subjects
Consumer behavior
Consumption
Perceptions
Studies
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Summary:Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to explore a multidimensional framework of luxury value as a general basis for identifying value‐based consumer segments. The empirical results can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects. ©2009 Wiley Periodicals, Inc.
Bibliography:istex:7C552E265B9A7275860B2EF53BA4AF514D5C329B
ark:/67375/WNG-8Z9X8XZ9-X
ArticleID:MAR20292
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.20292