A glance of cultural differences in the case of interactive device art installation idMirror

• Published in: AI & SOCIETY Vol. 33; no. 4; pp. 573 - 582
• Main Authors: Jazbec, Maša, Arden, Floris Erich, Iwata, Hiroo
• Format: Journal Article
• Language: English
• Published: London Springer Science and Business Media LLC 01.11.2018; Springer London; Springer; Springer Nature B.V
• Subjects: Analysis; Artificial Intelligence; Biometry; Computer Science; Control; Cultural differences; Engineering Economics; Exhibitions; Face recognition; Females; Installation art; Logistics; Males; Marketing; Mechatronics; Methodology of the Social Sciences; Multimedia industry; Open Forum; Organization; Pattern recognition; Performing Arts; Random sampling; Robotics; Statistical sampling; Tablet computers; Device art; Interactivity; Cultural differences; Facial expression; Physical reality; Mobile technologies
• ISSN: 0951-5666; 1435-5655
• DOI: 10.1007/s00146-017-0737-0

The idMirror project consists of a tablet computer, specially equipped with a small mirror and a newly developed android app. The Android application uses face recognition to detect the location of the user’s face in relation to the device and based on this renders a computer graphic at the location of his or her reflection. The goal of the idMirror project setting as a research tool was to make an exploratory study on cultural differences at exhibition venues. For this study, we have analyzed 150 participants’ face images aged between 18 and 75; among them, 50 (25 females and 25 males) participants’ face images collected in Europe, 50 (25 females and 25 males) participants’ face images collected in the USA, and 50 (25 females and 25 males) participants’ face images collected in Japan. We found global exhibitions a good research platform for random sampling of the subjects. For the study, we examined the first 50 (25 female and 25 male) participants at each exhibition and we found some significant differences. Through the explanatory study in the form of an art installation, we wanted to learn if the facial expression upon one’s own self-observation is a function of gender and place of exhibition setting origin.