Modeling Influences on Impulse Purchasing Behaviors During Online Marketing Transactions

The online shopping environment still represents a comparatively new, and largely unexplored, marketing channel. Not surprisingly, little is understood regarding the nature of and influences on impulsive consumer purchases during online marketing exchanges. This paper investigates these and related...

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Bibliographic Details
Published inJournal of marketing theory and practice Vol. 15; no. 1; pp. 79 - 89
Main Authors Zhang, Xiaoni, Prybutok, Victor R., Strutton, David
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 01.01.2007
M.E. Sharpe, Inc
Taylor & Francis Ltd
Subjects
Consumer behavior
Consumer psychology
Consumer research
Consumers
Design
Digital marketing
Distribution channels
Electronic commerce
Gender
Impulse buying
Information storage and retrieval systems
Information technology
Marketing
Online shopping
Purchasing
Retail stores
Search engines
Self control
Shopping
Studies
Technology Acceptance Model
Variance analysis
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Summary:The online shopping environment still represents a comparatively new, and largely unexplored, marketing channel. Not surprisingly, little is understood regarding the nature of and influences on impulsive consumer purchases during online marketing exchanges. This paper investigates these and related issues. Associated results tentatively suggest that significant relationships may exist between gender, subjective norms, consumer impulsivity, purchase intention, and actual purchase behavior in online marketing environments. Managerial and theoretical implications are developed and discussed.
ISSN:1069-6679
1944-7175
DOI:10.2753/MTP1069-6679150106