Seeking partners in international alliances: The influence of cultural factors
Insufficient attention during the search and selection stages of a prospective partnership may jeopardize the cooperation agreement's chances of success. Therefore, in both of these phases, prospective partners must consider factors that could lead to problems in the cooperation agreement or hi...
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Published in | Journal of business research Vol. 68; no. 7; pp. 1522 - 1526 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
New York
Elsevier Inc
01.07.2015
Elsevier Sequoia S.A |
Subjects | |
Online Access | Get full text |
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Summary: | Insufficient attention during the search and selection stages of a prospective partnership may jeopardize the cooperation agreement's chances of success. Therefore, in both of these phases, prospective partners must consider factors that could lead to problems in the cooperation agreement or hinder the international alliance. Following a literature review, the study presents five hypotheses to determine how considering the partner's country of origin, the partner's size, and trust between partners can alleviate future problems during the agreement. Regression analysis using data from 83 firms tests these hypotheses. Findings reveal the importance of trust and highlight an interesting line of future research into the role of the partner's size. |
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Bibliography: | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23 |
ISSN: | 0148-2963 1873-7978 |
DOI: | 10.1016/j.jbusres.2015.01.045 |