Determinants of tourism attractiveness for Taiwan’s offshore islands

Evaluating the influence factors of the attractiveness of offshore island tourism will help to understand customers' motivations in choosing tourism activities, and for the travel operators to improve their promotion of tourism products. This paper employed the fuzzy analytic hierarchy process...

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Bibliographic Details
Published inIsland studies journal Vol. 17; no. 1; pp. 280 - 305
Main Authors Ding, Ji-Feng, Tseng, Yen-Cheng, Wang, Tsung-Yen
Format Journal Article
LanguageEnglish
Published Charlottetown Institute of Island Studies 01.05.2022
Institute of Island Studies, University of Prince Edward Island
Subjects
Consumer behavior
Consumers
Consumption
Coronaviruses
COVID-19
Cultural heritage
Cultural resources
Data envelopment analysis
Dimensions
Fuzzy sets
Hierarchies
Islands
Methods
Natural resources
Offshore
Pandemics
Preferences
Sales promotions
Tourism
Tourist activities
Travel industry
Taiwan
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Summary:Evaluating the influence factors of the attractiveness of offshore island tourism will help to understand customers' motivations in choosing tourism activities, and for the travel operators to improve their promotion of tourism products. This paper employed the fuzzy analytic hierarchy process method to empirically analyze the determinants of tourism attractiveness of Taiwan's offshore islands. The results indicate that the 'substantial aspect' is the most important evaluation dimension on offshore island tourism attractiveness. Among the 16 influence factors, the 'natural resources of regional attractions,' 'cultural heritage and cultural resources,' and 'well-established and convenient transportation' are the most three determinants about the tourism attractiveness of Taiwan's offshore islands. Furthermore, some discussions concerning the key determinates are provided for Taiwan's offshore tourism.
ISSN:1715-2593
1715-2593
DOI:10.24043/isj.384