Providers, consumers and the horizons of the possible: a case study of marketization and physical education teacher education pedagogical discourse

Framed within a shift from a highly centralized system of higher education (HE) to a de-regulated system in Norway, this article addresses how the foci upon student recruitment and incentives in the governmental funding of HE have stimulated market dynamics which affect local configurations of bache...

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Bibliographic Details
Published inSport, education and society Vol. 17; no. 2; pp. 245 - 259
Main Author Karhus, Svein
Format Journal Article
LanguageEnglish
Published Abingdon Taylor & Francis Group 01.03.2012
Routledge
Taylor & Francis Ltd
Subjects
Academic Discourse
Academic Freedom
Case Studies
College Students
Colleges & universities
Commercialization
Communication
Consumers
Deregulation of academic freedom
Discourse
Discourse Analysis
Educational systems
Foreign Countries
Higher education
Incentives
Interviews
Marketization
Markets
New managerialism
Norway
Pedagogical discourse
Pedagogy
Physical Education
Physical education teacher education degrees
Physical Education Teachers
Recruitment
Sports
Strategies
Student Recruitment
Teacher Education
Teaching
Values
Work Values
Norway
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Summary:Framed within a shift from a highly centralized system of higher education (HE) to a de-regulated system in Norway, this article addresses how the foci upon student recruitment and incentives in the governmental funding of HE have stimulated market dynamics which affect local configurations of bachelor degrees in sport, physical education and outdoor pursuits, which in turn, can affect the content knowledge of physical education teacher education (PETE) degree. Analyzing data generated via in-depth interviews with Deans and Heads of programs at three significant national providers in the field of HE sport and physical education, this article illuminates how marketization permeates the communication of education values and, thus, the institutional pedagogical discourse. This article problematizes the ways in which PETE pedagogical discourse currently reflects market values embedded in new managerialism in local strategies to recruit students at university colleges in Norway, rather than educational or professional values.
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ISSN:1357-3322
1470-1243
DOI:10.1080/13573322.2011.607953