Antecedents of patient satisfaction in the medical tourism sector: a review

• Published in: Journal of hospitality and tourism insights (Online) Vol. 7; no. 4; pp. 2273 - 2286
• Main Authors: Mercy Toni, Jithina, K K, Thomas, K V
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Group Publishing Limited 08.08.2024
• Subjects: Brand loyalty; Competition; Health care industry; Literature reviews; Medical research; Medical tourism; Patient satisfaction; Quality of service
• ISSN: 2514-9792; 2514-9806
• DOI: 10.1108/JHTI-08-2022-0351

PurposeThe main purpose of this paper is to outline the antecedents of patient satisfaction in the field of medical tourism (MT) applying extant literature and to develop a conceptual model based on the review.Design/methodology/approachThis paper presents a thorough review of prior studies related to the antecedents of patient satisfaction in the MT sector. Moreover, it provides the theoretical base that helped the researcher to identify significant relationship between the patient satisfaction and its antecedents.FindingsThe researchers identified the prominent antecedents of patient satisfaction and present the potential interrelationships between different antecedents of patient satisfaction such as treatment quality, cost attractiveness, destination image and service quality with patient satisfaction based on the review.Practical implicationsThe results have momentous practical implications as they will help researchers to better understand the antecedents of patient satisfaction and their potential inter linkages with patient satisfaction in MT sector. The conceptual model derived from the review may guide the actions of researchers as well as practitioners in the MT industry as a whole. The present study provides insights for further research in the MT sector and thereby helps to further enrich the existing theoretical base of the MT.Originality/valueThe study brings together the scattered knowledge from the broad and extensive range of medical or health tourism and cognate literature which indicate ideological differences among various aspects of MT as well as potential factors determining patient satisfaction in MT sector (antecedents of satisfaction). The newly developed model incorporates a new construct called “treatment quality” as different from “service quality,” which is a widely used construct to explain customer satisfaction. The antecedents of patient satisfaction and their inter-linkages with patient satisfaction provide a sound theoretical foundation for the future studies.