One little Lebanese cucumber is not going to break the bank: price in the choice of fresh fruits and vegetables

This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers’ price response behaviour may...

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Bibliographic Details
Published inThe Australian journal of agricultural and resource economics Vol. 46; no. 2; pp. 209 - 231
Main Authors Owen, Kate M., Griffith, Garry R., Wright, Vic E.
Format Journal Article
LanguageEnglish
Published Oxford, UK and Boston, USA Blackwell Publishers Ltd 01.06.2002
Subjects
Consumer behaviour
Consumers
Decision making
Food
Price awareness
Prices
Purchasing
Surveys
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Summary:This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers’ price response behaviour may not be consistent with that predicted by economic theory and that this could be significant at the aggregate level. The existence of ‘acceptable price ranges’ points to the presence of price thresholds within which consumers are relatively insensitive to price movements. Also of relevance is that the primary influence of the budget constraint may be at a broader level rather than at the level of choosing particular products.
Bibliography:Australian Journal of Agricultural and Resource Economics, v.46, no.2, June 2002: (209)-231
ISSN:1364-985X
1467-8489
DOI:10.1111/1467-8489.00026