4P-Model of accounting learning process: The role of mobile apps technology among non-accounting students

• Published in: Journal of education for business Vol. 95; no. 6; pp. 384 - 392
• Main Authors: Madah Marzuki, Marziana, Nik Abdul Majid, Wan Zurina, Mohd Shukri, Roslina Salwani, Mohd Zawawi, Mohd Zafian, Abu Bakar, Hatinah
• Format: Journal Article
• Language: English
• Published: Washington Routledge 17.08.2020; Taylor & Francis Inc
• Subjects: Accounting; Business education; Cognitive Style; Computer Software; Correlation; Foreign Countries; Gender; Gender Differences; Influence of Technology; Learning; learning approaches; Learning Processes; mobile app; Nonmajors; perceptions; Reliability; Role; Software; Student Attitudes; Teaching Methods; Undergraduate Students; Malaysia
• ISSN: 0883-2323; 1940-3356
• DOI: 10.1080/08832323.2019.1666787

This paper investigates the relationship between gender, students' perceptions of accounting subjects, their learning approaches and the role of mobile app technology in accounting education. Based on a self-administered questionnaire developed and distributed to 153 respondents comprising of n...