4P-Model of accounting learning process: The role of mobile apps technology among non-accounting students

• Published in: Journal of education for business Vol. 95; no. 6; pp. 384 - 392
• Main Authors: Madah Marzuki, Marziana, Nik Abdul Majid, Wan Zurina, Mohd Shukri, Roslina Salwani, Mohd Zawawi, Mohd Zafian, Abu Bakar, Hatinah
• Format: Journal Article
• Language: English
• Published: Washington Routledge 17.08.2020; Taylor & Francis Inc
• Subjects: Accounting; Business education; Cognitive Style; Computer Software; Correlation; Foreign Countries; Gender; Gender Differences; Influence of Technology; Learning; learning approaches; Learning Processes; mobile app; Nonmajors; perceptions; Reliability; Role; Software; Student Attitudes; Teaching Methods; Undergraduate Students; Malaysia
• ISSN: 0883-2323; 1940-3356
• DOI: 10.1080/08832323.2019.1666787

This paper investigates the relationship between gender, students' perceptions of accounting subjects, their learning approaches and the role of mobile app technology in accounting education. Based on a self-administered questionnaire developed and distributed to 153 respondents comprising of non-accounting students in Malaysia, it was found that there are no significant differences between male and female students in their perceptions towards accounting subjects. Nevertheless, there is a significant relationship between students' perceptions of accounting subjects and their approaches in learning the subjects. Results show that students were unable to perceive the role of mobile app technology in learning. The analysis contributes to the education field in producing more accountants working for various businesses.