Wrong Gallery: A New Paradigm for Art Space

This case gives a depiction of how the founder of Wrong Gallery, Ron, when facing the competition and operational mode of the traditional art gallery industry in Taiwan, capitalizes on the latest trend of emergent social media, and leads his team to break through the shackles or consumers' ster...

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Bibliographic Details
Published inJournal of cases on information technology Vol. 18; no. 3; pp. 13 - 28
Main Authors Shih, Tsui-Yii, Liu, Zhi-An
Format Journal Article
LanguageEnglish
Published Hershey IGI Global 01.07.2016
Subjects
Art galleries
Art galleries & museums
Business
Creative industries
Cultural aspects
Galleries
Information technology
Market positioning
Readers
Social networks
Strategy
Taiwan
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Summary:This case gives a depiction of how the founder of Wrong Gallery, Ron, when facing the competition and operational mode of the traditional art gallery industry in Taiwan, capitalizes on the latest trend of emergent social media, and leads his team to break through the shackles or consumers' stereotypical impression. Ron has set up a brand-new age of art space with the brand thinking and innovative approaches, becoming a practical case in regard of the new-pattern art space. In an era where the total value of output from cultural and creative industries worldwide is rapidly increasing, this case's rich materials give readers a better understanding of the operation of an art gallery amongst the cultural and creative industries. This case allows readers to understand how an innovative enterprise's founder starts by analyzing industry situations, incorporates his/her personal strengths, and further determines the strategy application and implementation for the company's market position and business operation model.
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ISSN:1548-7717
1548-7725
DOI:10.4018/JCIT.2016070102