Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior

This study reviews previous studies on socially responsible consumers and identifies major antecedents of behavioral intentions to contribute to the theoretical understanding of their purchase behaviors. Meta-analytic procedures were used to (1) quantify the relationship between theory of planned be...

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Bibliographic Details
Published inJournal of international consumer marketing Vol. 29; no. 2; pp. 91 - 103
Main Authors Han, Tae-Im, Stoel, Leslie
Format Journal Article
LanguageEnglish
Published New York Routledge 15.03.2017
Taylor & Francis Ltd
Subjects
Consumer behavior
Consumers
fair trade
meta-analysis
organic
sustainability
Theory
Theory of planned behavior
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Summary:This study reviews previous studies on socially responsible consumers and identifies major antecedents of behavioral intentions to contribute to the theoretical understanding of their purchase behaviors. Meta-analytic procedures were used to (1) quantify the relationship between theory of planned behavior (TPB) constructs, (2) examine the contribution of additional predictors to explain behavioral intention, and (3) identify moderators that influence the strength of the relationships between TPB constructs. The results reveal key factors underlying the consumer decision-making process and provide useful information for marketers in developing strategies that can increase acceptance and purchase of products/services that address consumers' ethical concerns.
ISSN:0896-1530
1528-7068
DOI:10.1080/08961530.2016.1251870