Perceptual ripening of oranges

We present a practical example for the phenomenon of color assimilation. We describe the advances in research on color assimilation from von Bezold, to Albers and Munker, and provide a compelling example of the recently described “Confetti-illusion” by Novick. Our research introduces a novel aspect...

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Bibliographic Details
Published ini-Perception (London) Vol. 15; no. 4; p. 20416695241258748
Main Author Gegenfurtner, Karl R.
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.07.2024
Sage Publications Ltd
SAGE Publishing
Subjects
Short and Sweet
applied perception
color
illusions
assimilation
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Summary:We present a practical example for the phenomenon of color assimilation. We describe the advances in research on color assimilation from von Bezold, to Albers and Munker, and provide a compelling example of the recently described “Confetti-illusion” by Novick. Our research introduces a novel aspect by showing how unripe and greenish looking oranges can be perceived as ripe and vibrantly colored when viewed through an orange net. These findings highlight the significant implications of color assimilation in everyday consumer environments, offering a fresh perspective on how visual perception can be manipulated.
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ISSN:2041-6695
2041-6695
DOI:10.1177/20416695241258748