Institutional logics matter when coordinating resource integration
Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coord...
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| Published in | Marketing theory Vol. 14; no. 3; pp. 291 - 309 |
|---|---|
| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
London, England
SAGE Publications
01.09.2014
Sage Publications Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems. |
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| AbstractList | Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems. Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers' value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems. |
| Author | McHugh, Patricia Edvardsson, Bo Windahl, Charlotta Tronvoll, Bård Kleinaltenkamp, Michael |
| Author_xml | – sequence: 1 givenname: Bo surname: Edvardsson fullname: Edvardsson, Bo email: bo.edvardsson@kau.se organization: Karlstad University, Sweden – sequence: 2 givenname: Michael surname: Kleinaltenkamp fullname: Kleinaltenkamp, Michael organization: Freie Universität Berlin, Germany – sequence: 3 givenname: Bård surname: Tronvoll fullname: Tronvoll, Bård organization: Hedmark University College, Norway – sequence: 4 givenname: Patricia surname: McHugh fullname: McHugh, Patricia organization: National University of Ireland Galway, Ireland – sequence: 5 givenname: Charlotta surname: Windahl fullname: Windahl, Charlotta organization: University of Auckland, New Zealand |
| BackLink | https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-33333$$DView record from Swedish Publication Index https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-62360$$DView record from Swedish Publication Index |
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| Keywords | service system resource integration service logic value assessment value co-creation institutional logics Institutions |
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| Snippet | Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and... |
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| Title | Institutional logics matter when coordinating resource integration |
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