Institutional logics matter when coordinating resource integration

Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coord...

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Bibliographic Details
Published inMarketing theory Vol. 14; no. 3; pp. 291 - 309
Main Authors Edvardsson, Bo, Kleinaltenkamp, Michael, Tronvoll, Bård, McHugh, Patricia, Windahl, Charlotta
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.09.2014
Sage Publications Ltd
Subjects
Business Administration
Företagsekonomi
Integrated marketing
Logic
Studies
Value added
service system
resource integration
service logic
value assessment
value co-creation
institutional logics
Institutions
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Summary:Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.
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content type line 14
ISSN:1470-5931
1741-301X
1741-301X
DOI:10.1177/1470593114534343