Instrument Effects of Images in Web Surveys A Research Note

This research note offers cautionary evidence, indicating just how little we know about how respondents react to and complete Web surveys. Researchers using or contemplating a Web-based approach need to be very clear that the line between the phenomena to be measured and the means of measurement is...

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Bibliographic Details
Published inSocial science computer review Vol. 22; no. 3; pp. 363 - 369
Main Authors Witte, James C., Pargas, Roy P., Mobley, Catherine, Hawdon, James
Format Journal Article
LanguageEnglish
Published Thousand Oaks, CA Sage Publications 01.10.2004
Sage
SAGE PUBLICATIONS, INC
Subjects
Communities
Completion
Computer graphics
Conservation
Culture
Design
Fuzzy
Fuzzy logic
Fuzzy set theory
History, theory and methodology
Information systems
Internet
Measures
Methodology
Polls & surveys
Research Responses
Respondents
Responses
Sociology
Surveys
Websites
World Wide Web
images and measurement error
Web-based surveys
Web-based survey design
Survey2001
Measurement
Error
Internet
Image
Internet survey
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Summary:This research note offers cautionary evidence, indicating just how little we know about how respondents react to and complete Web surveys. Researchers using or contemplating a Web-based approach need to be very clear that the line between the phenomena to be measured and the means of measurement is often quite fuzzy. This note uses data from Survey2001 to illustrate this point. Nearly 30,000 respondents completed part or all of Survey2001, which was hosted by the National Geographic Magazine’s Web site and queried individuals on a number of topics related to the impact of information technology on conservation, community and culture.
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ISSN:0894-4393
1552-8286
DOI:10.1177/0894439304264531