The role of equity crowdfunding campaigns in shaping firm innovativeness: evidence from Italy

• Published in: European journal of innovation management Vol. 26; no. 7; pp. 86 - 109
• Main Authors: Valenza, Giuseppe, Balzano, Marco, Tani, Mario, Caputo, Andrea
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 11.01.2023; Emerald Group Publishing Limited
• Subjects: Brand loyalty; Business models; Collaboration; Consumers; Crowdfunding; Entrepreneurial finance; Entrepreneurs; Equity; Funding; Innovations; Knowledge; Literature reviews; Microfinance; Startups; Italy; Post-campaign; Italy; Innovation; Equity crowdfunding; Firm innovativeness; Performance
• ISSN: 1460-1060; 1758-7115
• DOI: 10.1108/EJIM-04-2022-0212

PurposeThis paper aims to contribute to the scientific debate concerning the impact of equity crowdfunding on the performance of crowdfunded firms after campaigning. To this aim, the purpose of this paper is to investigate the relationship between the characteristics of the campaign and the subsequent firm innovativeness.Design/methodology/approachThis study adopts a quantitative research approach to evaluate if the entrepreneurial choices affecting the characteristics of the equity crowdfunding campaigns have an impact on the post-campaign firm innovativeness.FindingsThe results of the models show that the campaign characteristics have a direct impact on the firm innovativeness, both in terms of offering and communication and the campaign performance.Originality/valueThis paper presents one of the first studies to investigate the relationship between the choice of campaign characteristics and the post-campaign firm innovativeness. As such, the study contributes to both the literature concerning start-up innovation and the literature about the impact of equity crowdfunding.