An Exploratory Study on the Inter-Korean MICE Industry Exchange and Cooperation Model

• Published in: Global business and finance review Vol. 26; no. 1; pp. 22 - 40
• Main Author: Park, Chang Won
• Format: Journal Article
• Language: English
• Published: Seoul People and Global Business Association 01.03.2021; People & Global Business Association (P&GBA); 사람과세계경영학회
• Subjects: convention & exhibition; Cooperation; grounded theory; inter-korean exchange & cooperation; mice industry; north korea; Qualitative research; 경영학
• ISSN: 1088-6931; 2384-1648
• DOI: 10.17549/gbfr.2021.26.1.22

Purpose: This study examined the MICE Industry as an exchange and cooperation object to break through the inter-Korean relations in the crisis phase. Design/methodology/approach: This study conducted exploratory research applying grounded theory, a qualitative research method that builds a theoretical model through interviews with experts. Findings: The MICE industry is a viable alternative to inter-Korean exchange and cooperation and would play an essential role in improving inter-Korean relations. Paradoxically, the sanctions against North Korea reveal the MICE industry’s discriminatory characteristics as a new paradigm for exchange and cooperation. Research limitations/implications: This study tried to build a theoretical exchange and cooperation model. Therefore, it is necessary to present specific strategies based on empirical and policy research in the future. Originality and Value: This study sought to approach inter-Korean exchange and cooperation, which had not been attempted before, from the perspective of the MICE industry.