Consumer Preferences for Socially Responsible Production Attributes Across Food Products

This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may...

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Bibliographic Details
Published inAgricultural and resource economics review Vol. 38; no. 3; pp. 345 - 356
Main Authors McCluskey, Jill J., Durham, Catherine A., Horn, Brady P.
Format Journal Article
LanguageEnglish
Published New York, US Cambridge University Press 01.12.2009
Subjects
Agricultural cooperatives
Attitudes
Consumers
Contributed Papers
Ethics
Farmers markets
Food products
Fragaria
Grocery stores
Musa
Natural & organic foods
Polls & surveys
Population
Principal components analysis
Seafood
Supermarkets
Variables
Willingness to pay
ecolabels
socially responsible
fair-trade
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Summary:This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may appeal to different individuals depending on their personal attitudes and values. To address this issue, health, environmental and other attitudes are measured based on survey questions. Responses to these questions are used to produce explanatory factor scores. Stated preference models, both with and without factor scores, are estimated to evaluate the relative strengths of consumer preferences and motivations to purchase these products.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:1068-2805
2372-2614
DOI:10.1017/S1068280500009606