Using Corporate Social Responsibility as Insurance for Financial Performance

• Published in: California management review Vol. 48; no. 2; pp. 52 - 72
• Main Author: Peloza, John
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA University of California Walter A. Haas School of Business 2006; SAGE Publications
• Subjects: Business management; Business structures; Corporate governance; Corporate responsibility; Corporate social responsibility; Correlation analysis; Economic impact; Employee insurance; Financial investments; Financial management; Financial performance; Insurance management; Insurance value; Investment management companies; Management science; Manycompanies; Marketing; Social responsibility; Studies; United States > US

This article provides a framework for simultaneously assessing the affirmative and defensive functions of Corporate Social Responsibility. It is based on integrating two traditionally distinct approaches to CSR: one views it as compatible with economic objectives, while the other regards it as incom...