Using Corporate Social Responsibility as Insurance for Financial Performance

This article provides a framework for simultaneously assessing the affirmative and defensive functions of Corporate Social Responsibility. It is based on integrating two traditionally distinct approaches to CSR: one views it as compatible with economic objectives, while the other regards it as incom...

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Bibliographic Details
Published inCalifornia management review Vol. 48; no. 2; pp. 52 - 72
Main Author Peloza, John
Format Journal Article
LanguageEnglish
Published Los Angeles, CA University of California Walter A. Haas School of Business 2006
SAGE Publications
Subjects
Business management
Business structures
Corporate governance
Corporate responsibility
Corporate social responsibility
Correlation analysis
Economic impact
Employee insurance
Financial investments
Financial management
Financial performance
Insurance management
Insurance value
Investment management companies
Management science
Manycompanies
Marketing
Social responsibility
Studies
United States > US
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Summary:This article provides a framework for simultaneously assessing the affirmative and defensive functions of Corporate Social Responsibility. It is based on integrating two traditionally distinct approaches to CSR: one views it as compatible with economic objectives, while the other regards it as incompatible with them. By bringing these two approaches together and recognizing CSR's multiple functions, this article analyzes how CSR can offer a crucial advantage to managers by providing a means of insuring financial performance against negative events. This latent insurance value is often ignored in traditional evaluations of the relationship between CSR and financial performance.
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ISSN:0008-1256
2162-8564
DOI:10.2307/41166338