Rolling with the punches: An examination of team performance in a design task subject to drastic changes

Designers must often create solutions to problems that exhibit dynamic characteristics. For instance, a client might modify specifications after design has commenced, or a competitor may introduce a new technology or feature. This paper presents a cognitive study that was conducted to explore the ma...

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Bibliographic Details
Published inDesign studies Vol. 36; no. 1; pp. 99 - 121
Main Authors McComb, Christopher, Cagan, Jonathan, Kotovsky, Kenneth
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.01.2015
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Summary:Designers must often create solutions to problems that exhibit dynamic characteristics. For instance, a client might modify specifications after design has commenced, or a competitor may introduce a new technology or feature. This paper presents a cognitive study that was conducted to explore the manner in which design teams respond to such situations. In the study, teams of undergraduate engineering students sought to solve a design task that was subject to two large, unexpected changes in problem formulation that were introduced during solving. High- and low-performing teams demonstrated very different approaches to solving the problem and overcoming the changes. The results indicate that there may exist a relationship between problem characteristics and fruitful solution strategies. •High- and low-performing teams varied in the methods they used to solve a problem.•Low-performing teams showed extended periods of high divergence.•High-performing teams developed simple final design solutions.•High-performing teams also extensively searched specific areas of the space.
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ISSN:0142-694X
1872-6909
DOI:10.1016/j.destud.2014.10.001