The Difference of Imagery Perception between Visual and Tactile Sensation

In this study we tried to reveal the correlation and distinctiveness of the two primary modalities, touch and vision. In the first stage of the study, we used expert interview to obtain visual and tactile stimuli (35 pieces of modern design works and 37 materials). We also concluded a set of 21 oppo...

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Bibliographic Details
Published inInternational Journal of Affective Engineering Vol. 14; no. 3; pp. 233 - 240
Main Authors CHEN, Yung-Ting, CHUANG, Ming-Chuen
Format Journal Article
LanguageEnglish
Published Japan Society of Kansei Engineering 2015
Subjects
Factor analysis
Imagery difference between sensations
Kansei engineering
Perception
Semantic differential method
Semantics
Stimuli
Tactile
Touch
Visual
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Summary:In this study we tried to reveal the correlation and distinctiveness of the two primary modalities, touch and vision. In the first stage of the study, we used expert interview to obtain visual and tactile stimuli (35 pieces of modern design works and 37 materials). We also concluded a set of 21 opposite adjective pairs as image vocabulary for the semantic differential evaluations. Thirty five subjects were then recruited to conduct the evaluations. The result of factor analyses revealed that the components of adjective pairs in each factor of the two modalities are slightly different. This variation may imply that although tactile and visual sensation often function cooperatively to enhance the perception of each other, they sometime work competitively. The result of the investigation can help researchers to further understand the influence between multisensory images and can help designers to design products with demanded tactile and visual feeling.
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ISSN:2187-5413
2187-5413
DOI:10.5057/ijae.IJAE-D-15-00001