Assessment of Public Knowledge and Willingness to Pay for Recovery of an Endangered Songbird, the Golden-Cheeked Warbler
Ecological economics assigns value to resources. Valuation can be difficult when the resource is a species, particularly one that does not directly impact humans. The endangered golden-cheeked warbler (Setophaga chrysoparia) is a songbird that breeds exclusively in central Texas. Using a door-to-doo...
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Published in | Human dimensions of wildlife Vol. 21; no. 1; pp. 86 - 94 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Philadelphia
Routledge
02.01.2016
Taylor & Francis Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | Ecological economics assigns value to resources. Valuation can be difficult when the resource is a species, particularly one that does not directly impact humans. The endangered golden-cheeked warbler (Setophaga chrysoparia) is a songbird that breeds exclusively in central Texas. Using a door-to-door survey design, we investigated knowledge and willingness to pay for golden-cheeked warbler recovery actions in Austin, Texas, a city attempting to balance human population growth with conservation of several endangered species. Approximately half of respondents had knowledge of this species; of those 80% knew it was endangered. Seventy-four percent of respondents believed the species held value, and most regarded that value as existence-based. The mean willingness to pay was $21.47 per person annually over a 5-year period, including individuals not willing to pay. Our study indicated the public values the warbler, and is willing to provide monetary support for recovery and conservation efforts. |
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ISSN: | 1087-1209 1533-158X |
DOI: | 10.1080/10871209.2015.1094710 |