Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors

This study aims to examine the differences between visitor motivations and satisfaction between first-time visitors and return visitors to a recreation wellness tourist attraction site in South Korea. Data were collected using a questionnaire at a national arboretum and 573 samples were used for ana...

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Bibliographic Details
Published inAsia Pacific journal of tourism research Vol. 21; no. 2; pp. 137 - 156
Main Authors Lim, Yeon-Jin, Kim, Hwa-Kyung, Lee, Timothy J.
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 01.02.2016
Taylor & Francis Ltd
Subjects
arboretum
satisfaction
Tourism
visitor motivation
wellness tourism
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Summary:This study aims to examine the differences between visitor motivations and satisfaction between first-time visitors and return visitors to a recreation wellness tourist attraction site in South Korea. Data were collected using a questionnaire at a national arboretum and 573 samples were used for analysis. The study discovered that first-time visitor motivations were composed of four factors: "relaxation and rest", "novelty", "self-exploration", and "accessibility". The return visitor motivations were "sightseeing and experience", "convenience for touring", "self-exploration", and "accessibility". The desired outcomes motivating the visitation and level of satisfaction were different between first-time and return visitors. The results contribute practical information to managers and marketers not only of the arboretum, but also of wellness tourist attractions to improve strategic visitor management in Korea and beyond. The study strategically applies the arboretum as a competitive resource in a wellness tourism industry with strategic segmentation of visitors.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2015.1029952