The relationships among corporate social responsibility, corporate image and economic performance of high-tech industries in Taiwan

• Published in: Quality & quantity Vol. 43; no. 3; pp. 417 - 429
• Main Author: Chang, Cheng-Ping
• Format: Journal Article
• Language: English
• Published: Dordrecht Springer Netherlands 01.05.2009; Springer; Springer Nature B.V
• Subjects: Computer science; Cooperation; Corporate image; Corporate social responsibility; Corporations; Economic development; Economic performance; Economic sociology; Enterprises; Ethics; Ethics and moral life; Globalization; High technology; Methodology of the Social Sciences; Norms; Parks & recreation areas; Production. Distribution. Advertising; Public Relations; Research Note; Science; Semiconductors; Social Responsibility; Social Sciences; Society; Sociology; Sociology of economy and development; Sociology of knowledge and ethics; Sociology of knowledge and sociology of culture; Stockholders; Supply chain management; Taiwan; Taiwan; Corporate social responsibility; Economic performance; High-tech industry; Corporate image; Ethics; Enterprise; Public Image; Social responsibility; Business
• ISSN: 0033-5177; 1573-7845
• DOI: 10.1007/s11135-007-9117-z

The economic development of high-tech industries in Taiwan focuses on IC design, opt electrics, semiconductors, computer science and telecommunication. It is necessary for business to understand the relations and significance of the economic performance to take the responsibility and keep a positive corporate image, thus they can earn more admiration and trust from customers. How do they take the social responsibility to improve their corporate image and create the economic performance, and finally reach the top one of the whole world? This study discusses the subject concerning the continuing development of business and relevant issues stated above. We found that 68.1% of high-tech industries in Taiwan are in accordance with business ethics and norms of conduct. Businesses take their responsibility practically by participating in public welfare activities. The more responsibilities they fulfill; the better image they have. High-tech industries should target the social responsibility as their first goal and secondly improve their corporate image to increase the economic performance.