Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach
The purpose of this study was to explore differences among three distinct groups, namely local residents, past tourists, and prospective tourists, in their perceptions of cognitive, affective, and overall image of a city destination and their future behavior. Analysis of data generally confirmed pre...
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Published in | Journal of hospitality & tourism research (Washington, D.C.) Vol. 42; no. 4; pp. 503 - 527 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Los Angeles, CA
SAGE Publications
01.05.2018
SAGE PUBLICATIONS, INC |
Subjects | |
Online Access | Get full text |
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Summary: | The purpose of this study was to explore differences among three distinct groups, namely local residents, past tourists, and prospective tourists, in their perceptions of cognitive, affective, and overall image of a city destination and their future behavior. Analysis of data generally confirmed previously established structural relationships of cognitive and affective image, overall destination image, and word-of-mouth intentions. However, differences were identified among the three groups in terms of their destination image perceptions and their behavioral intentions to engage in word-of-mouth communications. Specifically, residents who engaged in word-of-mouth were primarily influenced by the cognitive and affective destination image components, while tourists relied on overall image perceptions. |
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ISSN: | 1096-3480 1557-7554 |
DOI: | 10.1177/1096348015584443 |