Amplifying Panic and Facilitating Prevention: Multifaceted Effects of Traditional and Social Media Use During the 2015 MERS Crisis in South Korea

In the context of the 2015 Middle East respiratory syndrome (MERS) outbreak in South Korea, this study examines the multifaceted effects of media use considering the current complex media environment. Analysis of a two-wave online panel survey found that traditional media use had a positive influenc...

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Bibliographic Details
Published inJournalism & mass communication quarterly Vol. 98; no. 1; pp. 221 - 240
Main Author Seo, Mihye
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.03.2021
SAGE PUBLICATIONS, INC
Subjects
Behavioral responses
Emotional responses
Middle East respiratory syndrome
Regular Issue: Original
Respiratory diseases
Social media
Social networks
South Korea
traditional media
preventive behaviors
negative emotional responses
social media
MERS
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Summary:In the context of the 2015 Middle East respiratory syndrome (MERS) outbreak in South Korea, this study examines the multifaceted effects of media use considering the current complex media environment. Analysis of a two-wave online panel survey found that traditional media use had a positive influence on MERS knowledge while social media use did not. However, knowledge did not facilitate preventive behaviors. In contrast, negative emotional responses due to media use stimulated desirable behaviors. Furthermore, social media use directly influenced behavioral responses but traditional media use did not show the same effects. Different functions of traditional and social media during an epidemic are discussed.
ISSN:1077-6990
2161-430X
DOI:10.1177/1077699019857693