The role of motivation in visitor satisfaction: Empirical evidence in rural tourism

Motivation and satisfaction are two concepts widely studied in tourism literature; the relevance of these constructs being derived from their impact on tourist behaviour. The purpose of this paper is to investigate the relationship between motivation and visitor satisfaction. A survey questionnaire...

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Bibliographic Details
Published inTourism management (1982) Vol. 31; no. 4; pp. 547 - 552
Main Authors Devesa, María, Laguna, Marta, Palacios, Andrés
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.08.2010
Subjects
Cluster analysis
Motivation
Rural tourism
Satisfaction
Spain
Cluster analysis
Motivation
Rural tourism
Satisfaction
Spain
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Summary:Motivation and satisfaction are two concepts widely studied in tourism literature; the relevance of these constructs being derived from their impact on tourist behaviour. The purpose of this paper is to investigate the relationship between motivation and visitor satisfaction. A survey questionnaire was distributed to visitors at a rural destination in Spain and the data analysed by ANOVA, factor and cluster analyses. The results verified our hypothesis that motivation is a determinant of the visit assessment criteria and, as a direct consequence, of the level of satisfaction (specific factors) of the visitor. However, this investigation also detected the existence of certain elements, which are independent of the reasons that motivated the journey (general factors), but which affect general satisfaction. Based on our findings, implications for management and marketing are presented.
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2009.06.006