E-shoppers and multimodal accessibility to in-store retail: An analysis of spatial and social effects

Amidst the growing interest in enhancing the academic understanding of the relationships between e-shopping and transport, a key element remains underexplored – the impact of e-shopping on spatial accessibility to in-store retail. The paper studies variations in multimodal accessibility to in-store...

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Bibliographic Details
Published inJournal of transport geography Vol. 96; p. 103198
Main Authors Mateos-Mínguez, Paloma, Arranz-López, Aldo, Soria-Lara, Julio A., Lanzendorf, Martin
Format Journal Article
LanguageEnglish
Published Kidlington Elsevier Ltd 01.10.2021
Elsevier BV
Subjects
Accessibility
Clustering
Clusters
Decay
Internet
Metropolitan areas
Mobility
Online shopping
Public transportation
Shopping
Spatial analysis
Transport
Travel time
Mobility
Clusters
Internet
Transport
Online shopping
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Summary:Amidst the growing interest in enhancing the academic understanding of the relationships between e-shopping and transport, a key element remains underexplored – the impact of e-shopping on spatial accessibility to in-store retail. The paper studies variations in multimodal accessibility to in-store retail between e-shopper groups and the associated spatial effects. The research is based on a face-to-face questionnaire, administered in the city of Alcalá de Henares (Madrid Metropolitan Area, Spain), which provides data on socio-economic characteristics, e-shopping habits, and travel time preferences to reach in-store retail. Clustering techniques serve to identify three e-shopper groups: occasional e-shoppers with a car, infrequent e-shoppers with a car, and frequent e-shoppers without a car. A comparison of e-shopper distance-decay functions to reach in-store retail is made, revealing significant differences between the three e-shopper groups for car and public transport for any time interval. However, for walking such differences are limited to time intervals between 10 and 40 min. Distance-decay functions are processed through a gravity-based model, identifying five categories of multimodal accessibility places that provide information on how in-store retail locations may be affected by e-shopping habits. The paper closes with concluding remarks on policy-making and a few pathways for future research.
ISSN:0966-6923
1873-1236
DOI:10.1016/j.jtrangeo.2021.103198