Antecedents of Strategic Orientations in Romanian SMEs: An Institutional Framing Perspective

Using data from 325 Romanian SMEs, we test the joint effect of perceived opportunities and threats in a situation of macro institutional change on strategic orientations. Our findings show that perceived threats moderate the impact of perceived opportunities on SMEs strategic orientation in such a w...

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Bibliographic Details
Published inJournal for East European management studies Vol. 18; no. 3; pp. 386 - 408
Main Authors Iederan, Oana Cătălina, Curşeu, Petru Lucian, Vermeulen, Patrick A.M., Geurts, Jac L. A.
Format Journal Article
LanguageEnglish
Published Baden-Baden Rainer Hampp Verlag 01.01.2013
Nomos Verlagsgesellschaft mbH und Co KG
Subjects
Arts organizations
Business structures
Changes
Cognition
Cognition & reasoning
Commerce
Competition
Consulting services
Consumer goods industries
Decision making
Emerging markets
Entrepreneurs
Entrepreneurship
Inertia
Institutional change
Institutionalism
Integration
Modeling
Organizational change
Product development
Prospecting
Small & medium sized enterprises-SME
Strategic management
Studies
Threats
Romania
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Summary:Using data from 325 Romanian SMEs, we test the joint effect of perceived opportunities and threats in a situation of macro institutional change on strategic orientations. Our findings show that perceived threats moderate the impact of perceived opportunities on SMEs strategic orientation in such a way that perceived threats increase the positive association between perceived opportunities and the prospector strategic orientation, as well as the negative association between perceived opportunities and the defender strategic orientation. Implications of current findings for the framing perspective in institutional theory are also discussed and directions for future research are drawn. Auf Basis von 325 rumänsichen KMUs, testen wir die Wirkung der Chancen- und Risikeneinschätzung in einer Situation der makroinstitutionellen Veränderung der strategischen Ausrichtung. Unsere Ergebnisse zeigen, dass die wahrgenommen Risiken sowohl den positiven Zusammenhang zwischen wahrgenommenden Chancen und einer prospektiven strategischen Orientierung als auch den negativen Zusammenhang zwischen wahrgenommenen Chancen und einer defensiven strategischen Orientierung verstärken. Die Implikationen der vorliegenden Erkenntnisse auf die Gestaltungsperspektive der institutionellen Theorie werden ebenso diskutiert wie Leitlinien für die zukünftige Forschung.
ISSN:0949-6181
1862-0019
DOI:10.5771/0949-6181-2013-3-386