Design Model of Cultural and Creative Products Using User Perception Demand Mining

• Published in: Computational intelligence and neuroscience Vol. 2022; pp. 1 - 12
• Main Author: Yang, Huahua
• Format: Journal Article
• Language: English
• Published: United States Hindawi 21.08.2022; John Wiley & Sons, Inc
• Subjects: Aesthetics; Artificial Intelligence; Cluster analysis; Cognition; Cognition & reasoning; Competitive advantage; Competitiveness; Consumers; Creative industries; Culture; Data mining; Design specifications; Designers; Emotions; Engineering; Equipment Design; Ergonomics - methods; Explicit knowledge; Functional integration; Humans; Industrial design; Interdisciplinary subjects; Life cycles; Minority & ethnic groups; Perception; Preferences; Product design; Product development; Questionnaires; Tacit knowledge; User satisfaction; China; Japan
• ISSN: 1687-5265; 1687-5273; 1687-5273
• DOI: 10.1155/2022/6339184

People are becoming more and more aware of the value of design throughout a product’s entire life cycle as a result of the fierce competition for industrial products that exists today. The life of a product involves its design, manufacture, sale, and use, and how well these links are managed determines the product’s positioning in terms of value in the eyes of consumers. The key to the functional integration of the design is monitoring the entire process and applying the user’s emotional needs. A useful tool for assessing users’ emotional needs is the perceptual image of a product. An artificial intelligence-driven method for product perceptual design is proposed, and its efficacy is demonstrated by the design of an optometer. This method addresses the issues of incomplete measurement and insufficient sample collection in the traditional users’ perceptual cognition measurement. The findings demonstrate that extracting users’ perceptual cognition through text mining can assist designers in better understanding users’ perceptual needs, resulting in designed products that are more likely to meet users’ expectations for satisfaction. A design approach that can increase users’ psychological acceptance of products and boost their competitiveness is the perceptual design method, which combines human and artificial intelligence.