Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News

This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining...

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Bibliographic Details
Published inMass communication & society Vol. 13; no. 2; pp. 139 - 156
Main Authors Wirth, Werner, Schemer, Christian, Matthes, Jörg
Format Journal Article
LanguageEnglish
Published Philadelphia Taylor & Francis Group 01.04.2010
Taylor & Francis Ltd
Subjects
Comparative analysis
Emotions
News Coverage
Perceptions
Programming (Broadcast)
Studies
Television
Television advertising
Television Viewing
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Summary:This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral mood, perceived the topic presented in the news story as less important and serious.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:1520-5436
1532-7825
DOI:10.1080/15205430903128924