Background Television and Reading Performance

Tests G. Armstrong's and B. Greenberg's model of the effect of background television on cognitive performance, applied to reading comprehension and memory. Finds significant deleterious effects of background television, stronger and more consistent effects when testing immediately after re...

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Bibliographic Details
Published inCommunication monographs Vol. 58; no. 3; p. 235
Main Author Armstrong, G. Blake
Format Journal Article
LanguageEnglish
Published 01.09.1991
Subjects
Background Television
Higher Education
Learning Processes
Memory
Reading Comprehension
Television Commercials
Television Research
Television Viewing
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Summary:Tests G. Armstrong's and B. Greenberg's model of the effect of background television on cognitive performance, applied to reading comprehension and memory. Finds significant deleterious effects of background television, stronger and more consistent effects when testing immediately after reading, and more consistently negative effects resulting from commercials than from TV drama. (SR)
ISSN:0363-7751
DOI:10.1080/03637759109376228