The Effect of Normative and Behavioral Persuasion on Help Seeking in Thai and American College Students

• Published in: Journal of Multicultural Counseling and Development Vol. 34; no. 2; pp. 80 - 93
• Main Authors: Christopher, Michael S., Skillman, Gemma D., Kirkhart, Matthew W., D'Souza, June B.
• Format: Journal Article
• Language: English
• Published: Oxford, UK Blackwell Publishing Ltd 01.04.2006; American Counseling Association
• Subjects: Attitude Change; Beliefs; Collectivism; College Students; Communication (Thought Transfer); Counseling; Counselors; Cross cultural studies; Cultural Differences; Cultural Influences; Educational psychology; Emotional Problems; Foreign Countries; Help Seeking; Individualism; Intention; Mental depression; Mental Health; Mental Health Programs; Modeling (Psychology); Norms; Persuasion; Persuasive Discourse; Prediction; Psychotherapy; Resistance (Psychology); School environment; Social Influences; Social psychology; Social Responsibility; Statistical Data; Student attitudes; Thai; Thailand; United States; Thailand; United States; United States > US
• ISSN: 0883-8534; 2161-1912
• DOI: 10.1002/j.2161-1912.2006.tb00029.x

On the basis of previous research on self‐construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral‐focused information would be more effective in increasing help‐seeking intention among college students in the United States, whereas relational, normative‐focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help‐seeking intention across cultures. En la investigación previa en el auto‐construals, la teoría de la acción razonada, y de comunicación persuasiva, los autores formaron una hipótesis que el individuo, la información enfocado‐conductista sería más efectiva en aumentar la intención de buscar ayuda entre estudiantes colegiales en los Estados Unidos, mientras que la información relacional y enfocado‐normativo sería más efectiva entre estudiantes colegiales en Tailandia. Los resultados sostuvieron parcialmente estas predicciones, sugiriendo que la información diferente puede aumentar la intención de la busca de ayuda a través de culturas.