Search and execution examining the entrepreneurial cognitions behind the lean startup model

The lean startup model emerging from the Silicon Valley recently has become worldwide practice. In this model, search and execution are the two primary activities conducted by entrepreneurial firms. Search activities focus on learning and discovery, such as exploring new customer and market segments...

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Bibliographic Details
Published inSmall business economics Vol. 52; no. 3; pp. 667 - 679
Main Authors Yang, Xiaoming, Sun, Sunny Li, Zhao, Xiangyang
Format Journal Article
LanguageEnglish
Published New York Springer Science + Business Media 01.03.2019
Springer US
Springer Nature B.V
Subjects
Behavior
Business and Management
Causality
Cognition
Discovery
Entrepreneurs
Entrepreneurship
Industrial Organization
Management
Microeconomics
Startups
L26
Execution
Effectuation
Lean startup
Causation
Search
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Summary:The lean startup model emerging from the Silicon Valley recently has become worldwide practice. In this model, search and execution are the two primary activities conducted by entrepreneurial firms. Search activities focus on learning and discovery, such as exploring new customer and market segments, while execution activities focus on implementing well-defined plans and scaling up. Effectuation and causation are two different cognitive approaches an entrepreneur might use to conduct strategic moves. We argue that entrepreneurial effectuation cognition is associated with more search behaviors and that entrepreneurial causation cognition is associated with more execution behaviors. We test these hypotheses in a survey of 160 firms and find evidence in support of our arguments.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:0921-898X
1573-0913
DOI:10.1007/s11187-017-9978-z