Managing alliance relationships: Key challenges in the early stages of collaboration
Recent surveys indicate that executives of technology companies consider strategic alliances to be central to their competitive strategies. Yet the barriers to successful alliances are formidable. In many instances, these barriers develop in the early stages of an alliance. This study identifies and...
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Published in | R & D management Vol. 32; no. 1; pp. 11 - 22 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Oxford, UK and Boston, USA
Blackwell Publishers Ltd
01.01.2002
Blackwell Publishing Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | Recent surveys indicate that executives of technology companies consider strategic alliances to be central to their competitive strategies. Yet the barriers to successful alliances are formidable. In many instances, these barriers develop in the early stages of an alliance. This study identifies and analyzes the types of challenges that companies face in the start–up phase of their alliances. It is based on a survey and interviews with executives in the Canadian high technology industry. The study finds that the principal challenges in the first year of an alliance relate to relationship issues between the partners. It suggests stronger attention to these issues in the design and implementation of an alliance. The paper concludes with guidelines to build and sustain effective working relationships between partners. |
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Bibliography: | ark:/67375/WNG-MBM5PV0Q-H istex:A7A12DAFFE5A6940A81FF95164BD7C45D30A6E74 ArticleID:RADM235 |
ISSN: | 0033-6807 1467-9310 |
DOI: | 10.1111/1467-9310.00235 |