Screening decisions of vertically integrated theaters in the Korean movie industry
This paper investigates the effects of vertical integration on screening decisions using data from the Korean movie industry. We find that integrated theaters show their affiliated movies more than nonaffiliated movies, and more than nonintegrated theaters do. However, this gap reduces during the pe...
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Published in | Economics letters Vol. 170; pp. 6 - 9 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Amsterdam
Elsevier B.V
01.09.2018
Elsevier Science Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | This paper investigates the effects of vertical integration on screening decisions using data from the Korean movie industry. We find that integrated theaters show their affiliated movies more than nonaffiliated movies, and more than nonintegrated theaters do. However, this gap reduces during the peak times of the day and after the opening week. Our evidence suggests that the integrated theaters’ screening decisions favorable to their own movies are better understood as the result of dealing with the incentive misalignment than as the result of foreclosing other movies.
•We examine the effects of vertical integration on screening decisions in the Korean movie industry.•We find that integrated theaters show their affiliated movies more than nonaffiliated movies.•However, this gap reduces during the peak times of the day and after the opening week.•Our evidence suggests that the integrated theaters’ screening decisions are consistent with treating the incentive misalignment. |
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ISSN: | 0165-1765 1873-7374 |
DOI: | 10.1016/j.econlet.2018.05.026 |