Preference for different amounts of visual complexity

In this article are reported two studies carried out to test the hypothesis that subjects prefer a specific degree of visual complexity. Angular patterns of increasing complexity were presented to subjects. Results of these tests showed that the average curve of preference increased up to a moderate...

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Bibliographic Details
Published inBehavioral Science Vol. 11; no. 2; pp. 105 - 114
Main Author Vitz, Paul C.
Format Journal Article
LanguageEnglish
Published California John Wiley & Sons, Ltd 01.03.1966
University of Michigan, Mental Health Research Institute
Subjects
Adolescent
Adult
Female
Form Perception
Humans
Information Theory
Male
Visual Perception
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Summary:In this article are reported two studies carried out to test the hypothesis that subjects prefer a specific degree of visual complexity. Angular patterns of increasing complexity were presented to subjects. Results of these tests showed that the average curve of preference increased up to a moderate degree of complexity and then decreased.
Bibliography:ark:/67375/WNG-N454T7JL-0
istex:7D1E58EDA5953E79C691059CBBB05F84072D5BCC
National Institute of Mental Health - No. MH-07527-01 and MH-08885-01
ArticleID:BS3830110204
ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:0005-7940
1099-1743
1932-300X
DOI:10.1002/bs.3830110204